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nora guzmán

UX Strategist & Product Designer

Hi, I’m Nora — a UX Strategist & Product Design Leader with 10+ years of experience turning complex challenges into intuitive, human-centered digital experiences.

I lead design teams to create scalable, meaningful products across finance, entertainment, and telecom, blending strategy, systems thinking, and deep empathy to craft omnichannel solutions that marry user needs with business goals. Along the way, I’ve built and mentored cross-functional teams, implemented DesignOps at scale, and championed service design to drive innovation—even in high-stakes, fast-moving environments where design steers both product and business direction.

I’m in Mexico City and I believe the best work springs from honest conversations, shared curiosity, and a culture of continuous learning.

Download Resume

Some of my work

Digital innovation is no longer just a nice-to-have—it’s a must. Building a digitally connected ecosystem of products and services—rooted in human-centered design, inclusivity, and diversity—is essential for businesses, users, and the communities they serve.

The UX design challenge in a 250-year-old institution

Standardized scalable design patterns to streamline digital products.

Know more

Digital experiences for Banking products

Enable seamless end-to-end access to banking services.

Know more

Service Design for Asian Cuisine Delivery

Enhanced digital presence to boost direct user engagement.

Know more

nora guzmán

UX Strategist & Product Designer

Hi, I’m Nora — a UX Strategist & Product Design Leader with 10+ years of experience turning complex challenges into intuitive, human-centered digital experiences.

I lead design teams to create scalable, meaningful products across finance, entertainment, and telecom, blending strategy, systems thinking, and deep empathy to craft omnichannel solutions that marry user needs with business goals. Along the way, I’ve built and mentored cross-functional teams, implemented DesignOps at scale, and championed service design to drive innovation—even in high-stakes, fast-moving environments where design steers both product and business direction.

I’m in Mexico City and I believe the best work springs from honest conversations, shared curiosity, and a culture of continuous learning.

Download Resume

Some of my work

Digital innovation is no longer just a nice-to-have—it’s a must. Building a digitally connected ecosystem of products and services—rooted in human-centered design, inclusivity, and diversity—is essential for businesses, users, and the communities they serve.

The UX design challenge in a 250-year-old institution

Standardized scalable design patterns to streamline digital products.

Know more

Digital experiences for Banking products

Enable seamless end-to-end access to banking services.

Know more

Service Design for Asian Cuisine Delivery

Enhanced digital presence to boost direct user engagement.

Know more

nora guzmán

UX Strategist & Product Designer

Hi, I’m Nora — a UX Strategist & Product Design Leader with 10+ years of experience turning complex challenges into intuitive, human-centered digital experiences.

I lead design teams to create scalable, meaningful products across finance, entertainment, and telecom, blending strategy, systems thinking, and deep empathy to craft omnichannel solutions that marry user needs with business goals. Along the way, I’ve built and mentored cross-functional teams, implemented DesignOps at scale, and championed service design to drive innovation—even in high-stakes, fast-moving environments where design steers both product and business direction.

I’m in Mexico City and I believe the best work springs from honest conversations, shared curiosity, and a culture of continuous learning.

Download Resume

Some of my work

Digital innovation is no longer just a nice-to-have—it’s a must. Building a digitally connected ecosystem of products and services—rooted in human-centered design, inclusivity, and diversity—is essential for businesses, users, and the communities they serve.

The UX design challenge in a 250-year-old institution

Standardized scalable design patterns to streamline digital products.

Know more

Digital experiences for Banking products

Enable seamless end-to-end access to banking services.

Know more

Service Design for Asian Cuisine Delivery

Enhanced digital presence to boost direct user engagement.

Know more